Artlabeling Activity Figure 198 Mastering a and P Reabsortion
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Music mogul Master P is coming for Hollywood's bottom line: 'It'due south time for the underdogs to have over'
Main P revolutionized the music business organisation in the 1990s by making sure he endemic as much of what he created as possible. Now he's hoping to disrupt the movie business with some of the aforementioned tactics.
His new comedy "I Got the Claw-Up 2" hits theaters July 12, and he hopes it will serve every bit a wake-up telephone call to the powers that be in Hollywood about owning and promoting your ain content. "This is a motion. Information technology's not just a movie. This is a real motility," he told Jen Rogers on Yahoo Finance'south My Three Cents .
Master P has never been content to only be a rapper or an actor. He'due south a businessman who sees an opportunity in pinnacle content. He and his son Romeo financed "I Got the Claw-Up 2," and they are expecting big returns. "This is me taking what I did in music in the '90s and taking information technology to the motion-picture show world and saying, you know what? Let's take over. Considering I tell people all the time as a minority, whether it's African Americans and Latinos, we merely own 5% of ... the movie concern. Five percent. We take no ownership in this."
For Master P, ownership is how generational wealth is created. "I feel similar it'south time for the underdogs to have over. At least become a little piece of the pie when nosotros talk almost business organisation. We're talking about business organisation, some multifariousness and nobody could make these blazon of movies like u.s.. So we should own them."
Master P is bringing his guerrilla marketing skills to carry as well for the picture show, but this time instead of selling music from the trunk of his car, he'southward harnessing social media. The motion-picture show is loaded with influencers and actors who accept huge social media followings.
"Hollywood is going to modify the way they make films behind this movie because we took 200 meg followers with the stars that nosotros have ... They normally spend millions and millions of dollars to market, but we could touch 200 1000000 people at the push of a button."
The movie's monster cast will no dubiousness help with the social media blitz. "We're upward for the Guinness Book of Records for 126 actors and actresses with speaking roles, never been done."
Jen is an ballast for Yahoo Finance. Follow her on Twitter @JenSaidIt .
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Source: https://finance.yahoo.com/news/master-p-is-coming-for-hollywoods-bottom-line-190458068.html
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